Managing Communication

A sample report on managing communnications

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Introduction to Managing Communications

In the present scenario, need for managing communication has increased to develop and improve communication within the organisation and with other organisation (Dawson, Madera and Neal, 2011). This report focuses on communication strategy of Apple Inc. The company is keen towards managing communication in its organisation for sharing information and knowledge among employees, CEO and management. In this report discussion has been made in order to understand assessment of information and knowledge and to analyse Apple’s ability to create strategies for increasing personal networking to widen involvement in decision making process. Further, it has been described that Apple is able to develop communication process and improve systems relating to information and knowledge.

Task 1

1.1 Range of decisions to be made

Apple Inc. is planning to expand its business in the market of UK. For this purpose, the senior management has to take various decisions regarding the expansion. Some of the decisions are listed below:

Strategic Plan

In this, strategy will be made by analyzing customer's need, market scenario, types of marketing strategy to be applied, allocation of resources, people to be hired (Chapman, 2006). After planning these strategies, decisions regarding them will be taken.

Financial Sources

For availing finance, reliability and cost of sources should be checked and it is decided accordingly. With the help of this, the fund can be easily availed and at least cost.

Location

Decision regarding the best location is to be taken by the management. For instance, which location will attract more customers, the store which will be available for low rent, etc.

1.2 Examination of the information and knowledge

Assessment of information and knowledge is needed in the Apple Inc. in order to ensure effective decision making at various level.

Strategic Level

At top level, information and knowledge is essentially needed to take various strategies.In the present scenario, need for managing communication has increased to develop and improve communication within the organisation and with other organisation (Dawson, Madera and Neal, 2011). This report focuses on communication strategy of Apple Inc. The company is keen towards managing communication in its organisation for sharing information and knowledge among employees, CEO and management. In this report discussion has been made in order to understand assessment of information and knowledge and to analyse Apple’s ability to create strategies for increasing personal networking to widen involvement in decision making process. Further, it has been described that Apple is able to develop communication process and improve systems relating to information and knowledge.

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1.3 Range of decisions to be made

Apple Inc. is planning to expand its business in the market of UK. For this purpose, the senior management has to take various decisions regarding the expansion. Some of the decisions are listed below:

Strategic Plan

In this, strategy will be made by analyzing customer's need, market scenario, types of marketing strategy to be applied, allocation of resources, people to be hired (Chapman, 2006). After planning these strategies, decisions regarding them will be taken.

Financial Sources

For availing finance, reliability and cost of sources should be checked and it is decided accordingly. With the help of this, the fund can be easily availed and at least cost.

Location

Decision regarding the best location is to be taken by the management. For instance, which location will attract more customers, the store which will be available for low rent, etc.

Strategic Level

At top level, information and knowledge is essentially needed to take various strategic decisions which is beneficial for overall growth of business in terms of expansion, profit or sales maximization.

Tactical level

Tactical decisions are taken for implementing strategies made at top level. Information from the top management and knowledge about the business must be possessed by middle managers in order to implement those strategies in an effective manner (Invernizzi, Romenti and Fumagalli, 2012).

Operational Level

At lower level, daily routine decisions are made. For this purpose, knowledge about the employees and work related information is required to be handled by human resources of the organisation.

Sales Figure

Through this source, company can assess the information regarding market scenario and demand for their product.

Customer records

Knowledge about types of customer can be assessed and accordingly segmentation and targeting can be done on various parameters such as age, gender, income group.

Multi-media

From the Facebook and Twitter, knowledge and information about the UK market and customer's taste and preference can be known and stored for satisfying their need and expanding their business.

1.4 Recommendations for improvements

For expanding the business in the UK markets, Apple Inc. has to ensure proper management of communication, information and knowledge to their employees so that, their business can be expanded effectively and profit can be generated for the organisation. For this purpose, company should conduct training programmes for the UK employees in order to serve better in the local market (Jones, 2009). They should provide Continuing Professional Development courses so that, employee's overall development can be done and human resource would become self-confident enough to continue business in the UK markets.

1.5 Internal and external sources of information

There are two sources available for gathering information and gaining knowledge for expanding the business in the UK markets (Jameson, 2007).In the present scenario, need for managing communication has increased to develop and improve communication within the organisation and with other organisation (Dawson, Madera and Neal, 2011). This report focuses on communication strategy of Apple Inc. The company is keen towards managing communication in its organisation for sharing information and knowledge among employees, CEO and management. In this report discussion has been made in order to understand assessment of information and knowledge and to analyse Apple’s ability to create strategies for increasing personal networking to widen involvement in decision making process. Further, it has been described that Apple is able to develop communication process and improve systems relating to information and knowledge.

TASK 2

2.1 Range of decisions to be made

Apple Inc. is planning to expand its business in the market of UK. For this purpose, the senior management has to take various decisions regarding the expansion. Some of the decisions are listed below:

Strategic Plan

In this, strategy will be made by analyzing customer's need, market scenario, types of marketing strategy to be applied, allocation of resources, people to be hired (Chapman, 2006). After planning these strategies, decisions regarding them will be taken.

Financial Sources

For availing finance, reliability and cost of sources should be checked and it is decided accordingly. With the help of this, the fund can be easily availed and at least cost.

Location

Decision regarding the best location is to be taken by the management. For instance, which location will attract more customers, the store which will be available for low rent, etc.

2.2 Examination of the information and knowledge

Assessment of information and knowledge is needed in the Apple Inc. in order to ensure effective decision making at various level.

Strategic Level

At top level, information and knowledge is essentially needed to take various strategic decisions which is beneficial for overall growth of business in terms of expansion, profit or sales maximization.

Tactical level

Tactical decisions are taken for implementing strategies made at top level. Information from the top management and knowledge about the business must be possessed by middle managers in order to implement those strategies in an effective manner (Invernizzi, Romenti and Fumagalli, 2012).

Operational Level

At lower level, daily routine decisions are made. For this purpose, knowledge about the employees and work related information is required to be handled by human resources of the organisation.

2.3 Internal and external sources of information

There are two sources available for gathering information and gaining knowledge for expanding the business in the UK markets (Jameson, 2007). Discussion about these sources is as follows:

Internal Sources

Sales Figure

Through this source, company can assess the information regarding market scenario and demand for their product.

Customer records

Knowledge about types of customer can be assessed and accordingly segmentation and targeting can be done on various parameters such as age, gender, income group.

Multi-media

From the Facebook and Twitter, knowledge and information about the UK market and customer's taste and preference can be known and stored for satisfying their need and expanding their business.

External Sources

  • Sales Figure:Through this source, company can assess the information regarding market scenario and demand for their product.
  • Customer records: Knowledge about types of customer can be assessed and accordingly segmentation and targeting can be done on various parameters such as age, gender, income group.
  • Multi-media: From the Facebook and Twitter, knowledge and information about the UK market and customer's taste and preference can be known and stored for satisfying their need and expanding their business.

2.4 Recommendations for improvements

For expanding the business in the UK markets, Apple Inc. has to ensure proper management of communication, information and knowledge to their employees so that, their business can be expanded effectively and profit can be generated for the organisation. For this purpose, company should conduct training programmes for the UK employees in order to serve better in the local market (Jones, 2009). They should provide Continuing Professional Development courses so that, employee's overall development can be done and human resource would become self-confident enough to continue business in the UK markets.

M1

Effect of internal and external sources on the staff is that, employees can have a pool of information related to the market and their customers which can be utilised anytime (Liu, 2012). Whenever they need information of government laws, customer’s requirement, and company’s financial position during production and promotion of the product they can gather from these sources. Through this, they can enhance their knowledge which will aid them in doing effective and efficient work.

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Task 3

3.1 Identifying the stakeholders and communicating the proposed plan among them

Stakeholders are those whose interest lies in the organisation directly or indirectly. Stakeholders are shareholders, customers, government, employees, etc. For launching the product, assistant service manager would communicate their plan to these stakeholders in various ways (Mazzei and Ravazzani, 2011). Manager would communicate the information to the customers by describing their features and cost related benefits and will try to influence that the product is made according to their desire. Stakeholders can be communicated that the new product will generate high profit which will help them to gain maximum return. Employees will be informed and will be trained to sell the products in the market further way to demonstrate the product so that, customer gets attracted towards the product.

3.2 Developing relationship with the stakeholders

In order to seek views regarding the new product launch, manager has to contact stakeholders regularly and develop good relations with them in order to successfully launch the product. They can be contacted by taking regular feedbacks about the features and pricing decision through phone calls and emails. Customer can be contacted by conducting quiz and providing coupons using social media. This will develop a sense in the minds of customers and other stakeholders that they are involved in the decision making process (Rhee, 2008).

3.3 Involvement of stakeholders in the occasion programme

At the time of launching a new product in the market, Apple Inc. should organise an event in which they can invite various stakeholders. Expectations about the event of various stakeholders should be taken by using different media such as emails, letters etc. and then accordingly the event should be organized so that stakeholders will have a feeling of belongingness that there view are incorporated for the event and new product manufacturing (Simoes, and Esposito, 2014). Through this, Apple can have maximum sales of the product which is launched because customers will feel that, their decisions are involved in this product.

3.4 Designing of inclusive strategies

Strategies about the event should be made to make the event more interesting and beyond the expectations of the stakeholders (Thiessen and Ingenhoff, 2011). Manager can make promotional technique for the new product. Further, he can apply the sales promotion technique such as providing discount vouchers to the guest and organizing a quiz and other activities in which the prizes can be in the form of coupons which can be availed at the time of purchasing the new product. Below the seats of the guests a sticker should be pasted, among all the stickers, one will have the prize of new lunch product. Through these, promotion of the product can be done and people will take more interest in the event.

M2

After event it can be concluded that, coordination was lacking at some or the other point. By taking it as an experience, lesson can be learnt that for the next program. A complete layout will be discussed among all the employees of the company and roles and responsibilities of each employee will be determined in advance so that, confusion and misinterpretation will not happen in future (Managing Communication Challenges, 2015).

D1

Strategies of giving discount voucher and coupons to guests would ensure maximum sales but it will lead to less profit generation because the actual price of the product cannot be received. Person who won the lucky prize will become loyal towards Apple products but in case the lucky one is a shareholder of the company than, it would be regarded as biasness (Managing communications, 2015).

Task 4

4.1 Anticipating methods in collection, formatting, storage and dissemination of information and knowledge

Existing methods used in the Apple Inc. are traditional method of information system so new upgradation should be brought to cope up with the changing technology. In Apple, information is collected by using surveys, research and suggestion boxes then this information was arranged by the personnel and stored in computers (Lubbe and Sam, 2007). Whenever required these information were accessed from computers. Any person in the organisation can access that information so that, the employees do not feel that something is hidden from them. This is out-dating technique of managing the information and knowledge

4.2 Appropriate changes for improvement

Assistant CSM should bring necessary improvement in the existing communication system of the organisation in order to cope up with the changing technology. For collecting information about the customer, online surveys can be taken and KYC forms can be filled by the customer (Ruff and Aziz, 2012). The collected information should be arranged through computer software and it can be stored using cloud computing. Access of that information should be in the hands of few managers by using finger print technology so that, information does not get leaked from competitors. Whenever required those information can be disseminated to employees by the managers.

4.3 Implementation of a strategy to improve access to systems.

From the above affirmative question changes can be brought in the organisation and strategies can be made in order to introduce those changes. To improve the information system, staff of IT department should be timely trained so that, they can cope up with the latest technological changes. MIS should be installed in order to bring improvement in the information system of the Apple Inc. Manager should do systematic review of the information and timely those information should be updated in order to have proper knowledge about the customer (Tripathi, 2009).

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M4

Study of the organisation is being done by analysing the current system in comparison with the latest technology. It was found that, current system has some loop holes which is to upgraded (Apple Management Lessons Every Company Should Steal, 2015). This may require a lot of investment in upgrading but as an IT company this will prove as a good investment to gain maximum ROI.

D3

Data collection is done through latest techniques which are to be implemented in order to save the time and cost of the company. Computer software used for formatting the data can be developed by the company itself so that, less cost would be incurred. Data stored at cloud computing will ensure that risk of data loosing data is negligible. At the time of dissemination data can be accessed through finger print technology so that only those people can view the data that has the access.

Conclusion

From this project report, it can be concluded that assessing and managing communication, information and knowledge is necessary for expanding the business of Apple Inc. in the UK market. This can be accessed from internal and external sources in order to carry out the working of the employees effectively and efficiently. Company has to implement the latest technology of information system to bring improvement in the current system. Relations with the various stakeholders has been managed in an effective manner so that, their interest can be incorporated in the decision making process. Communication system used within the organisation should be modified so that information and knowledge among the employees, CEO and management can be shared in a proper manner.

References

  • Chapman, A. J., 2006. Managing Communications in a Crisis. Leadership & Organization Development Journal
  • Dawson, M., Madera, M. J. and Neal, A. J., 2011. Managing bilingual employees: communication strategies for hospitality managers. Worldwide Hospitality and Tourism Themes
  • Invernizzi, E., Romenti, S. and Fumagalli, M., 2012. Identity, communication and change management in Ferrari. Corporate Communications: An International Journal.
  • Jameson, D. A., 2007. Reconceptualizing cultural identity and its role in intercultural business communication. Journal of Business Communication.
  • Jones, R., 2009. Personal knowledge management through communicating. Online Information Review.
  • Liu, B.F ., 2012. Toward a better understanding of nonprofit communication management. Journal of Communication Management.
  • Mazzei, A. and Ravazzani, S., 2011. Manager‐employee communication during a crisis: the missing link. Corporate Communications: An International Journal
  • Rhee, Y., 2008. Risk communication management: a case study on Brookhaven National Laboratory. Journal of Communication Management
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