As per the current market scenario, it can be stated that the Travel And Tourism Sector is one of significant industry that plays a key role in success of economic system. It has also been spotted that the travel and tourism sector is facing various issues that impacts the overall development. In the support of this, it can be stated that some of them are contemporary issues which influence tourism sector working with assistance of external factors (Blanke and Chiesa, 2013). In order to have effective opportunity the various activities needs to be consider in appropriate manner which can be classified as accommodation, transportation, tourism development, tour operators and travel agency.
Current study will provide effective examination of current trends that are associated with the working of travel and tourism sector. It also provides enhanced learning regarding diverse strategies that can provide assistance to working of travel and tourism during change implementation. Furthermore, the effectiveness of each strategy will also be analysed to handle different kinds of situations.
In order to have effective analysis of current issues the learning has considered Costa Rica as a destination. In the support of this, it can be stated that travel and tourism sector is one of most beneficial industry that provides great contribution to economic development of Costa Rica. It is a destination that covers wide range of natural resources, flora and fauna, beautiful beaches etc that attracts more and more customers destination (Felfernig, 2007).
There are number of issues that impacts the sustainable development of travel and tourism activities within Costa Rica. It has been spotted that the technology is considered as one of commonly used tool to boost productivity but it also impacts travel and tourism sector in negative manner. Customers are using internet for bookings of tickets and hotels. In this regard, customers faces issues due to increased level of hacking by unethical factors available within community (Lew, 2008). It impacts service user perception in negative manner which influence working of travel and tourism sector in negative way. Many persons that relates with criminal gangs provide wrong information on internet bookings which also increases the unethical aspects within environment of Costa Rica.
Moreover, the natural disasters have also impacted the natural beauty of Costa Rica. It has been spotted that the Costa Rica is considered as place that covers earthquake and volcanoes occurrence aspects. Increased ratio of earthquake and volcanoes has affected the natural beauty of various attractions present in the Costa Rica (Sharpley, 2006). Other than this, these kinds of activities has impacted the perception of customers in negative manner and affect overall sales ratio of travel and tourism sector. In other aspects, it can be said that tourist have decreased visiting the places or the destination that possess the natural disasters.
Other than this, economic changes also impacts the working of travel and tourism sector in diverse manner. It has been identified that the government of Costa Rica has increased the tax rates on service industry which has impacted the overall operations of travel and tourism sector in negative manner (Williams, 2013). Hence, economic issues is being consider as the primary issues that impact the Costa Rica destination. Moreover, the criminal activities threat is also one of critical issue for travel and tourism sector. It has been spotted that the ratio of criminal threat has increased in recent years and impacted the tourist places in Costa Rica. Increased ratio of robbery during vacations has influenced the customers perception in negative manner.
It has been spotted that there are number of issues that travel and tourism sector faces in order to have sustainable development. Number of sources has been accessed to identify the key issues that present in tourism sector of Costa Rica. In the support of this, it can be said that the contemporary issues with in industry influences the public image and their responses towards leisure activities (Bernick, 2013). As per the consideration of secondary sources, it can be stated that the technological factors has increases the negative impact on the travel and tourism sector. Hacking has become common now days and professional hackers are accessing customers private information which creates an hamper situation among customers.
In the support of this, it can be said that the customers are now a days more attracted towards effective use of internet in order to book travelling and leisure activities. It is one of key need of customers that personal information must not be shared with anyone and it must be kept confidential. Hacking of personal information impacts customers needs in negative manner which affect overall operational activities in diverse manner (Iroegbu, 2006). As per the consideration of sources it has also been spotted that the criminal aspects has also increased in recent years that also influences the customer perception. Other than this, it has also been identified that the government has increased tax rates on the service industry that can reduced the overall profit margin ratio of the organisation. In other words, it can be asserted that it influence inbound and outbound tourism activities within Costa Rica (Morrison, 2003).
As per the assessment of various sources, it can be said that the perception of customers is changing in diverse manner. Travellers are becoming more attracted towards tourism activities that provides exploration of new destination all around the world as it amends their experience level. Income level advancement also motivates customers to invest more on leisure activities (Bhatia, 2012). This is also one of reason that are now more attracted towards the destination that present in different geographical area.
In respect to above statements, it can be said that the travel and tourism sector opportunities has been increased in year 2014 as compared to 2013. Number of business organisations has entered in sector to provide low cost accommodation services so that customers can have better satisfaction level. Moreover, the online booking system is also playing key role in success of travel and tourism sector and impacts directly on the sales (Lumsdon, 2010). Average expenditure of travellers has also increased in recent past years. It has shown positive trends during the peak of £650 that is reflecting negative trends in peak season of 2013. As per the consideration of travel and tourism sector report, it can be said that the revenue of industry has also been increased.
In addition to this, it can be said that the eco-tourism activities has also been increased in diverse manner. It is considered as one of emerging trend in the travel and tourism sector. Customers are more attracted towards destinations that provides exploration to natural beauty (Robinson, 2005). It forces business organisations of travel and tourism sector to focus on effective development of eco-tourism activities. In this respect, it can be stated that the travel and tourism industry can have great opportunities in the business by developing tourism plans for Costa Rica (Rizzi, 2014).
In order to have effective examination of current trends that relates with travel and tourism sector, a systematic research is carried out with an assistance of various techniques and secondary sources. As per the consideration of diverse secondary sources, it can be said that the current emerging trends are in favour of Costa Rica. Customers are more attracted towards eco-tourism in order to attain better experience (Briedenhann, 2004). Travel and tourism sector is focusing on development of various eco-tourism activities within Costa Rica by accessing the natural beauty present within destination. It also helps government and authorities to motivate communal aspects in preserving the environment. Key attraction within Costa Rica are its flora and fauna and other natural resources, it means the travel and tourism can easily meet the needs of customers. It has also been spotted that the eco-tourism has grown by 34 % in last five years (Cooper, 2008).
In the support of this, it can be said that the agro tourism is also one of key trend in the industry. It has been spotted that the number of people visit Costa Rica to experience the agro aspects available at the destination. Moreover, the sport tourism is also considered as the emerging trend in the travel and tourism sector. Number of visitors visit Costa Rica to amend their experience in regard to sports. Football is one of major sport in Costa Rica so sports lover visit to destination and experience football. By encouraging the sport tourism in natural and exotic destination, it will positively impact their services and offerings (Coles, 2004). Moreover, it can also be said that the eco-tourism and sports tourism activities are impacting the growth of travel and tourism sector in positive aspects. In this regard, number of nature based themes hotels and resorts has also been established within Costa Rica. By the end of year 2012 the eco-tourism activities has provided growth of $475 billion.
In order to have effective analysis of internal and external factors the management of Thomson group needs to focus on SWOT and PEST analysis. With an improved focus on these two factors the organisation can easily identify organisational strength and weakness which is beneficial to provide better responses to change. It also provides information about various opportunities and threats that can change the operational activities of business.
In order to provide better responses towards changes the management of Thomson focuses on diverse strategies. It has been spotted that the number of customers are now more attracted towards green tourism and sports tourism. In order to meet the key needs of customers the management needs to focus on product development strategy, market development, use of diverse technological tools, focus on marketing strategies (Dale, 2001).
In this respect, it can be said that the management of Thomson can focus on diverse marketing strategies so that better brand awareness can be created among society and influence their perception in diverse manner. Other than this, it can be said that if economic system is having an great advancement then management of Thomson can introduce various new products using development strategy so that customers can have easy access to diverse tour plans as per their income level consideration (Coles, 2008). Moreover, company can also focus on new market with an assistance of market development strategies. In this it is essential to ensure that the products and services are provided to customers as requirements and expectations of market. The another strategies that must be used by Thomson to respond to the changes include effective marketing mix that will assist in managing the changing environment. In other aspect, it can be said that the management of Thomson must focus on development of products and services as per the evaluation of market demand (Middleton, 2012).
Furthermore, the management of Thomson can also focus on change management technique in order to improve responses of travel and tourism businesses in respect to change. In this aspect, the key needs of customers and trends of industry also need to be considered as a critical aspect. In the support of this, it can be said that the cultural aspects can also be taken into account while using change management technique.
It has been spotted that the developed strategies are most beneficial for the development of travel and tourism sector as it provides ability to develop various innovative products. Innovation in products and services is advantageous for attracting more customers and lead business to impressive level of success. In other aspect, it can be stated that the new product development strategy will facilitate business to provide proper responses to alteration activities (Coles, 2004). In the support of this, it can be stated that the product development strategy is also suitable for business organisation as it provides effective products and services that can boost the operational opportunities for Thomson. With an assistance of new services and products the company can easily increase its market share in the international market. It is also beneficial to have various advancement in economic system of the destination (Cooper, 2008). The new product and services offered by the travel and tourism organization will also result in ensuring or providing wide range of choices or alternatives to the customers.
Other than this, another strategies adopted by management of Thomson is also beneficial for better developments within sector. With an improved focus on marketing strategies the business firm can easily target its potential customers and lead business to impressive level of success.
In the support of this, it can be said that the there are number of factors that impacts the issues and trends that drive changes in the travel and tourism sector. In other aspect, it can be said that the Thomson is one of leading tour operator firm that provides number of services within travel and tourism sector. There are wide range issues and trends addressed that influence the business operations of the Thomson that also leads some alteration in the performance and productivity of the tour operator (Briedenhann, 2004). In the support of this, it can be said that the internal factors and external factors changes can also impact the operations of organisation. Merger, acquisition and other internal activities that associated with the organisation can influence operational activities. On the other hand, political, social, environmental, changes in trends can also impact the business in diverse manner (Rizzi, 2014).
Other than this, the activities of competitors can also affect the business of Thomson and may lead business to some failures. In the support of this, it can also be stated that the changes in prices of alternative sources can also influence the operational activities of Thomson so it is essential for management to consider it in significant manner.
It has been spotted that there are number of changes and issues that has been addressed in existing market scenario. In other words, it can be said that the changes in trends also impacts the working of Thomson in diverse manner. Effective evaluation of changes is one of critical aspect for business organisation. In the support of this, it can be asserted that there are number of consequences in which businesses organisations has failed to respond as per the change in market conditions (Robinson, 2005). It also impacts the sales and profit margin ratio of organisation in diverse manner. For instance, while operating in recession market the management of Thomson. It is essential for management of Thomson to cut down the cost of its products and services. If management will not change pricing of its products and services as per market scenario then it will impact the business in negative manner.
Other than this, the management of Thomson also needs to focus on various trends that can influence business in diverse manner. In the support of this, it can be said that the s, lifestyle of people as well as changes in market demand impacts the operational activities of Thomson (Lumsdon, 2010)..
As per the above study, it can be concluded that there are number of contemporary issues that travel and tourism sector faces while operating business in international market. In the support of this, it can be stated that the contemporary issues also impacts business of Thomson in negative manner so management must focus on various aspects in order to meet the organisational objectives. It has also been spotted that the Costa Rica is considered as a destination that covers natural beauty. Moreover, in current market scenario the customers are more attracted towards eco tourism and sports tourism activities in order to attain better experience.